ISO-8859-1__Presentation on dominos

ISO-8859-1__Presentation on dominos - SERVICE MARKETING...

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SERVICE MARKETING MIX: “DOMINO’S”
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INTRODUCING DOMINOS Dominos in India. The first Domino's Pizza store in India opened in January 1996, at New Delhi. Domino's has been very well accepted by the Indian market. Domino's Pizza was born in the US in 1960.
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An expanded marketing mix for services Promotion Product (service) People Process Physical evidence Customers Price Customers Place
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4Ps OF MARKETING MIX PRODUCT PRICE PROMOTION PLACE
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3Ps OF SERVICING MIX PEOPLE PROCESS PHYSICAL EVIDENCE
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PEO PLE Recruiting young, enthusiastic and dedicated employees. Appropriately trained for delivering the service. Personality development and grooming sessions. Provide them with various facilities such as medical help, consultation, traveling facilities, perks and bonuses Team members are recognized and rewarded based on ability and merit for their contributions
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PRO C ES S Self service system.
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This note was uploaded on 05/21/2010 for the course MARKETING 107 taught by Professor Vivian during the Spring '10 term at SCA NC.

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ISO-8859-1__Presentation on dominos - SERVICE MARKETING...

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