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2 marketing_kinds_of_market - tutor2u GCSE Business Studies...

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tutor2u GCSE Business Studies Kinds of Market There are four main kinds of market: f Industrial markets : the market for manufactured products aimed at businesses, i.e. capital goods e.g. engineering, construction. f Consumer markets : the market for goods and services that are sold to households e.g. clothing, shampoo, holidays. f Commodity markets – market for primary products or raw materials e.g. steel, coal, coffee. f Financial markets : the market for services that dealing with money e.g. banking, insurance, accounting. Much of your study of marketing will focus on consumer markets - since this relates to the kinds of products and services that you, your friends and family buy. Goods bought in consumer markets can be categorised in several further ways: f Fast-moving consumer goods (“FMCGs”) - These are high volume, low unit value, fast repurchase. - Examples include: Ready meals; Baked Beans; Newspapers. f Consumer durables - These have low volume but high unit value. Consumer durables are often further
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