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Unformatted text preview: customers in a market are not the same . Customers differ in the: f Benefits they want f Amount they are able to or willing to pay f Media (e.g. television, newspapers, radio stations) they see f Quantities they buy f Time and place that they buy It therefore makes sense for businesses to segment the overall market and to target specific segments of a market so that they can design and deliver more relevant products and services By splitting the market into segment it is easier to analyse who buys the product and then aim to target these customers specifically. For instance if you know that it is mainly young men under 21 who buy your product you might then advertise in magazines such as FHM or Loaded. Key Links for GCSE Business Studies http://www.tutor2u.net/ Discussion Board for GCSE Business Studies Other GCSE Business Studies Revision Notes and Resources from tutor2u Tutor2u GCSE Business Online Store tutor2u GCSE Business Studies...
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This note was uploaded on 05/20/2010 for the course MARKETING Marketing taught by Professor N/a during the Spring '10 term at Open Uni..
- Spring '10