10 marketing_ecommerce

10 marketing_ecommerce - tutor2u GCSE Business Studies...

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tutor2u GCSE Business Studies E-commerce E-commerce is the use of the Internet and email to buy, sell and market products. It has grown in use considerably in the last five years, though it still makes up a surprisingly small part of the whole retail market (less than 5% for most retail segments). Businesses are increasingly under pressure to provide an e-commerce aspect to their business – particularly those that sell to consumers (known as “B2C” or “Business to Consumer”). This is normally in the form of a website and certainly email. A website can be used to provide information on the product/business, or provide a pace where sales can be made. If sales are required then there needs to be a link to a warehouse for goods, so despatch can be made. Costs and benefits of using e-commerce The main costs of using e-commerce for a business are: 4 Expense of setting up and maintaining the website – staff will need to be trained to run the site especially if it is to be used for online purchasing. 4
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This note was uploaded on 05/20/2010 for the course MARKETING Marketing taught by Professor N/a during the Spring '10 term at Open Uni..

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10 marketing_ecommerce - tutor2u GCSE Business Studies...

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