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Unformatted text preview: Extension strategies extend the life of the product before it goes into decline. Again businesses use marketing techniques to improve sales. Examples of the techniques are: f Advertising – try to gain a new audience or remind the current audience, e.g. the recent Kellogg’s Cornflakes adverts. f Price reduction – more attractive to customers. f Adding value – add new features to the current product, e.g. video messaging on mobile phones. f Explore new markets – try selling abroad, e.g. Robbie Williams trying to sell more records in the US. tutor2u GCSE Business Studies f New packaging – brightening up old packaging, or subtle changes such as putting crisps in foil packets or Seventies music compilations. Key Links for GCSE Business Studies http://www.tutor2u.net/ Discussion Board for GCSE Business Studies Other GCSE Business Studies Revision Notes and Resources from tutor2u Tutor2u GCSE Business Online Store...
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This note was uploaded on 05/20/2010 for the course MARKETING Marketing taught by Professor N/a during the Spring '10 term at Open Uni..
- Spring '10