16 marketing_promotion_direct_marketing

16 marketing_promotion_direct_marketing - the profits 4...

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tutor2u GCSE Business Studies Direct marketing Direct marketing is aimed directly at the customer, so bringing the promotional activity straight to the target audience e.g. direct mailing or door-to-door sellers. Examples of business than rely on direct marketing are: f QVC (TV Selling) f Boden (clothes from catalogues) f Sunday Times Wine Direct (wine through flyers in newspapers) Direct marketing has the following advantages and disadvantages: Advantages Disadvantages 5 No intermediaries (e.g. retailers) to take part of
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Unformatted text preview: the profits 4 Costs of distribution of promotional material 5 Producer can control own marketing 4 Costs of making distributional material (e.g. catalogues for Next) 5 Chance to reach customers who would not have gone to the shops Key Links for GCSE Business Studies http://www.tutor2u.net/ Discussion Board for GCSE Business Studies Other GCSE Business Studies Revision Notes and Resources from tutor2u Tutor2u GCSE Business Online Store...
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