17 marketing_promotion_sales

17 marketing_promotion_sales - offers Examples of recent...

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tutor2u GCSE Business Studies Sales promotion Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are: f Money off coupons – customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price. f Competitions – buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls). f Discount vouchers – a voucher (like a money off coupon). f Free gifts – a free product when buy another product. f Point of sales materials – e.g. posters, display stands – ways of presenting the product in its best way or show the customer that the product is there. f Loyalty cards – e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers – that can later be exchanged for money, goods or other
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Unformatted text preview: offers. Examples of recent sales promotions are: f Tesco computers for schools f Cadbury’s sport in the community f Café Nero free coffee card Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit. Loyalty cards can offset the discounts they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers – where do they shop, when and what do they buy? This is very valuable marketing research and can be used in the planning process for new and existing products. Key Links for GCSE Business Studies http://www.tutor2u.net/ Discussion Board for GCSE Business Studies Other GCSE Business Studies Revision Notes and Resources from tutor2u Tutor2u GCSE Business Online Store...
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