Unformatted text preview: f Assess the results of its promotional strategy – e.g. test the effectiveness of an advertising campaign. f Understand the activities and strategies of competitors. The two main kinds of marketing research are f Primary research f Secondary research Key Links for GCSE Business Studies http://www.tutor2u.net/ Discussion Board for GCSE Business Studies Other GCSE Business Studies Revision Notes and Resources from tutor2u Tutor2u GCSE Business Online Store...
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- Spring '10
- Marketing, Business studies, GCSE Business Studies, tutor2u GCSE Business, Primary research Secondary research