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Unformatted text preview: understand it the first time. The types of questions that can be asked can be split into three groups: f Simple yes/no answers e.g. have you seen the new advert for cornflakes f Multiple choice a number of options are available to the answer f Sliding scale a value is placed on an answer e.g. how do rate the performance of this product less than satisfactory, satisfactory, excellent (or could use a scale of 1-10 with 10 being excellent and 1 being dreadful!). Once the questionnaires are complete, the data is collated and analysed. Key Links for GCSE Business Studies http://www.tutor2u.net/ Discussion Board for GCSE Business Studies Other GCSE Business Studies Revision Notes and Resources from tutor2u Tutor2u GCSE Business Online Store...
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This note was uploaded on 05/20/2010 for the course MARKETING Marketing taught by Professor N/a during the Spring '10 term at Open Uni..
- Spring '10