21 marketing_research_primary

21 marketing_research_primary - tutor2u GCSE Business...

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tutor2u GCSE Business Studies Market research – primary research Primary research involves getting original data directly about the product and market. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business - for example: f What proportion of customers believes the level of customer service provided by the business is rated good or excellent? f What do customers think of a new version of a popular product? To collect primary data a business must carry out field research . The main methods of field research are: f Face-to-face interviews – interviewers ask people on the street or on their doorstep a series of questions. f Telephone interviews - similar questions to face-to-face interviews, although often shorter. f Online surveys – using email or the Internet. This is an increasingly popular way of obtaining primary data and much less costly than face-to-face or telephone interviews. f
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This note was uploaded on 05/20/2010 for the course MARKETING Marketing taught by Professor N/a during the Spring '10 term at Open Uni..

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21 marketing_research_primary - tutor2u GCSE Business...

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