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Unformatted text preview: SKIMMING. f If they are trying to establish themselves in the market then PENETRATION pricing. Sometimes a business may use a loss leader . This is a product where the price is so low that the retailer may not make any profit or even a loss on the sale, but does attract shoppers to buy other full price products. Orange juice has been used by businesses such as Rank Hovis McDougall to entice supermarkets to stock more of their other products. Price skimming has been used for the launch of high technology products, such as DVD players and Personal Digital Assistants (“PDA’s”) - which were far more expensive than they are now when they first arrived in the market. Key Links for GCSE Business Studies http://www.tutor2u.net/ Discussion Board for GCSE Business Studies Other GCSE Business Studies Revision Notes and Resources from tutor2u Tutor2u GCSE Business Online Store...
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This note was uploaded on 05/20/2010 for the course MARKETING Marketing taught by Professor N/a during the Spring '10 term at Open Uni..
- Spring '10