13 production_quality_introduction

13 production_quality_introduction - tutor2u GCSE Business...

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tutor2u GCSE Business Studies Introduction to Production Quality What is Quality? What do we mean by the “quality” of a product or service? A simple definition is: “A quality product needs to be ‘fit for purpose’. This means the product must meet or exceed the customer requirements.” It should be noted that a good quality product does not therefore have to be an expensive product; it merely has to fulfill its purpose within the eyes of the customer. For example, a cheap biro or cheap pair of trainers can be good quality as long as they do at least what the customer expects them to do. It is important to remember that it is the customer who sets the “quality standards” in terms of their overall expectations of quality. There are several ways that a customer may define quality: f Reliability f Fit for purpose f Design f Safety f Long-lasting In some cases, government act to encourage minimum standards for certain products. For example, the British Standards Institute in the UK operates a well-known “Kitemark” scheme.
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