Unformatted text preview: • smiling over the phone • planning difficult calls • giving positive feedback throughout the call • confirming your understanding of the message • stating clearly what will happen as a result of the call • noting the details of the message. Businesses can improve their service to clients by encouraging feedback through a range of informal and formal sources. Clients need to feel valued by the organisation and there are many ways of promoting this, including keeping customer records updated, rewarding customer loyalty, and maintaining after-sales service. Worthwhile advertising depends on matching the type of promotion to your marketing aims, determined by your clients’ needs....
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- Spring '10
- Business, service balances speed, planning difficult calls