Lesson26GroupDecisionMaking

Lesson26GroupDecisionMaking - Lesson:-26 GROUP...

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GROUP DECISION-MAKING The most common form of group decision making takes place in interacting groups. In these groups, members meet face-to-face and rely on both verbal and nonverbal interaction to communicate with each other. But as our discussion of groupthink demonstrated, interacting groups often censor themselves and pressure individual members toward conformity of opinion. Brainstorming, the nominal group technique, and electronic meetings have been proposed as ways to reduce many of the problems inherent in the traditional interacting group. Brainstorming is meant to overcome pressures for conformity in the interacting group that retard the development of creative alternatives.73 It doe~ this by utilizing an idea-generation process that specifically encourages any and all alternatives, while withholding any criticism of those alternatives. GROUP DECISION-MAKING TECHNIQUES The most common form of group decision making takes place in interacting groups. In these groups, members meet face-to-face and rely on both verbal and nonverbal interaction to communicate with each other. But as our discussion groupthink demonstrated, interacting groups often censor themselves and pressure individual members toward conformity of opinion. Brainstorming, the nominal group technique, and electronic meetings have been proposed as ways to reduce many of the problems inherent in the traditional interacting group. Brainstorming is meant to overcome pressures for conformity in the interacting group that retard the development of creative alternatives. It does this by utilizing an idea-generation process that specifically encourages any and all alternatives, while withholding any criticism of those alternatives. In a typical brainstorming session, a half dozen to a dozen people sit around a table. The group leader states the problem in a clear manner so that it is understood by all participants. Members then "freewheel" as many alternatives as they can in a given length of time. No criticism is allowed, and all the alternatives are recorded for later discussion and analysis. That one idea stimulates others and that judgments of even the most bizarre suggestions are with held until later encourage group members to "think the unusual. Brainstorming, however, is merely a process for generating ideas. The following two techniques go further by offering methods of actually arriving at a preferred solution. The nominal group technique restricts discussion or interpersonal Immunization during the decision-making process, hence, the term nominal. Group technique members are all physically present, as in a traditional committee meeting, but A
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This note was uploaded on 05/20/2010 for the course BUSINESS Organizati taught by Professor N/a during the Spring '10 term at Open Uni..

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Lesson26GroupDecisionMaking - Lesson:-26 GROUP...

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