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Unformatted text preview: Lesson:-32 Attitude Welcome students to today’s lesson that is attitude . In today’s session we will look into the basic nature of attitude, the components of attitudes, formation of attitude, functions of attitude, ways of changing attitude and different important types of attitudes in the organization context. Now, what do we understand by the term attitude? The attitude is the evaluative statements or judgments concerning objects, people, or events. More precisely attitudes can be defined as a persistent tendency to feel and behave in a particular way toward some object which may include events or individuals as well. Attitude can be characterized in three ways: First, they tend to persist unless something is done to change them. Second, attitudes can fall anywhere along a continuum from very favorable to very unfavorable. Third, attitudes are directed toward some object about which a person has feelings( sometimes called “affect”) and beliefs. Components of Attitudes The three basic components of attitude are cognitive, cognitive and affective part. ¾ Cognitive Component of Attitude refers to opinion or belief part of attitude. When you form your opinion or judgment on the basis of available information and decide whether you have a favorable or unfavorable opinion on that, it the cognitive part of attitude we are talking about. ¾ Conative Component of Attitude refers to the emotional aspect of attitude. This is perhaps the most often referred part of attitude and decides mostly the desirable or undesirable aspect attitude. ¾ Affective Component of Attitude refers to the behavioral part of attitude. If we have a positive attitude for a particular object, it is likely to be translated into a particular type of behavior, such as buying or procuring that object. Formation of Attitude How attitudes are formed? How do you develop your attitude? Essentially attitudes are the outward manifestation of your inner values and beliefs. These develop over time. As you grow you watch the significant people around you behaving in a particular way; you are being told to cherish certain things over others and you learn from your teachers and peers and come to value certain thins over other, thus forming your value system. These in turn give rise to development of your attitudes. ¾ Attitudes help predict work behavior . The following example might help to illustrate it. After introducing a particular policy, it is found from an attitude survey, that the workers are not too happy about it. During the subsequent week it is found that the attendance of the employees drops sharply from the previous standard. Here management may conclude that a negative attitude toward new work rules led to increased absenteeism....
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- Spring '10
- Prakash Mathur