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CHAPTER 11 AN INTRODUCTION TO SECURITY VALUATION Answers to Questions 1. The top-down valuation process begins by examining the influence of the general economy on all firms and the security markets. The next step is to analyze the various industries in light of the economic environment. The final step is to select and analyze the individual firms within the superior industries and the common stocks of these firms. The top-down approach thus assumes that the first two steps (economy-market and industry) have a significant influence on the individual firm and its stock (the third step). In contrast, the bottom-up approach assumes that it is possible to select investments (i.e. firms) without considering the aggregate market and industry influences. 2. It is intuitively logical that aggregate market analysis precede industry and company analysis because the government and federal agencies can exert influence on the aggregate economy via fiscal (changes in government spending, taxes, etc.) and monetary (changing money supply, interest rates, etc.) policy. Further, inflation, another aggregate economic variable, must be considered because of its major impact on interest rates and the spending and saving/investment of consumers and corporations. Therefore, a major division is the asset allocation among countries based upon the differential economic outlook including exchange rates (the outlook for the currency). Again, industry analysis should precede individual security analysis since there are several factors that are generally national in scope but have a pervasive effect on some industries - e.g., industry-wide strikes, import/ export quotas, etc. In addition, alternative industries feel the impact of economic change at different points in the business cycle -e.g., industries may lead or lag an expansion. Further, some industries are cyclical (e.g., steel, auto), some are stable (utilities, food chains, etc.). The thrust of the argument is that very few, if any, industries perform well in a recession, and a “good” company in a “poor” industry may be difficult to find. 3. All industries would not react identically to changes in the economy simply because of the different nature of business. The auto industry for instance tends to do much better than the economy during expansions but also tends to do far worse during contractions as consumers’ consumption patterns change. In contrast, the earnings of utilities undergo modest changes during either expansion or recession since they serve a necessity and thus their sales are somewhat immune to fluctuations. Also, some industries “lead” the economy while others only react late in the cycle (e.g., construction). 4.
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This note was uploaded on 05/20/2010 for the course FIN 5DLS taught by Professor Leejohn during the One '10 term at La Trobe University.

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