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6 marketing segmentation thursday

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Unformatted text preview: MGTA04 – Mid-Term Test MGTA04 Date: Date: Time: Time: Coverage: Coverage: Format: Format: Wednesday, Feb 24th Wednesday, 5.00 – 6.30 pm 5.00 Chapters 1 – 4 Chapters 40 – 45 MCQs 40 2-3 SAQs Productivity & Quality Productivity Productivity: Productivity: minimising ratio of inputs (labour, parts, etc.) to outputs (finished products). products). In other words: making a product In quickly, efficiently and cheaply quickly, Productivity & Quality Productivity Quality: Quality: making a product that is fit for use making In other words: In making a product that works as it should...
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