6+-+Marketing+-+Segmentation+-+Thursday

Whats relevance of chapter 1 on quality

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: should What’s New? What’s Relevance of chapter 1 on “Quality” http://www.washingtonpost.com/wp-dyn/content/article/ http://www.msnbc.msn.com/id/35200833 Change in Sales Jan ‘09 – Jan ‘10 Change Model Chevy Cobalt Chevy Malibu Ford Fusion Nissan Altima Toyota Camry Toyota Corolla “Globe & Mail” Feb 3rd, 2010 Maker GM Gm Ford Nissan Toyota Toyota % 149.7 76.5 49.4 31.8 - 24.0 - 11.0 11.0 MGTA04 – Intro to Management MGTA04 Marketing (1) Target Markets & Market Segmentation Outline / Key Points Outline The marketing concept Define target markets Define market segmentation The “4 Ps” The The Marketing Concept The Well managed businesses: Don’t sell what they have...
View Full Document

This note was uploaded on 05/22/2010 for the course MGT MGTA04 taught by Professor Bovaid during the Spring '10 term at University of Toronto- Toronto.

Ask a homework question - tutors are online