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Relevance of chapter 1 on “Quality” http://www.washingtonpost.com/wp-dyn/content/article/ http://www.msnbc.msn.com/id/35200833 Change in Sales Jan ‘09 – Jan ‘10 Change Model Chevy Cobalt Chevy Malibu Ford Fusion Nissan Altima Toyota Camry Toyota Corolla
“Globe & Mail” Feb 3rd, 2010 Maker GM Gm Ford Nissan Toyota Toyota % 149.7 76.5 49.4 31.8 - 24.0 - 11.0 11.0 MGTA04 – Intro to Management MGTA04 Marketing (1) Target Markets & Market Segmentation Outline / Key Points Outline
The marketing concept Define target markets Define market segmentation The “4 Ps” The The Marketing Concept The
Well managed businesses: Don’t sell what they have...
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This note was uploaded on 05/22/2010 for the course MGT MGTA04 taught by Professor Bovaid during the Spring '10 term at University of Toronto- Toronto.
- Spring '10