6+-+Marketing+-+Segmentation+-+Thursday

Customers focus focus on customer is called focus the

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Unformatted text preview: (product focus), have Sell what customers want (custmr. customers focus) Focus on customer is called: Focus the "marketing concept" the The Marketing Concept The The business is directed toward The serving existing and potential customers, while making a customers while profit profit Target Markets Target Issue: But… Who is the customer? Target Markets Target No business has unlimited time. No business has unlimited resources. No business can sell to everybody. Marketing begins with determining: Marketing who is the target market? who Target Market Target The specific group of people th...
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