This preview shows page 1. Sign up to view the full content.
Unformatted text preview: (product focus), have
Sell what customers want (custmr. customers focus) Focus on customer is called: Focus the "marketing concept" the The Marketing Concept The
The business is directed toward The serving existing and potential customers, while making a customers while profit profit Target Markets Target Issue: But… Who is the customer? Target Markets Target
No business has unlimited time. No business has unlimited resources. No business can sell to everybody.
Marketing begins with determining: Marketing who is the target market? who Target Market Target
The specific group of people th...
View Full Document
- Spring '10