6+-+Marketing+-+Segmentation+-+Thursday

Intended people with similar needs and wants market

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: e The business targets as the most likely / intended customers. intended People with similar needs and wants Market Segmentation Market Marketers divide world into smaller Marketers and smaller groups of similar people. and People whose needs, wants, attitudes People to product likely to be similar. to Called "Market segmentation” Market Segmentation Market Some ways markets can be “segmented”: Demography: external traits Psychography: internal traits Geography: where people live Demographic Segmentation Demographic Demography – a person’s external traits age age gender race race income example: Kraft Dinner example: Kraft Psychographic Segmentation Psychographic Psychography – a person’s internal traits Psychography person’s beliefs beliefs values motivations example: political parties, charities Geogra...
View Full Document

This note was uploaded on 05/22/2010 for the course MGT MGTA04 taught by Professor Bovaid during the Spring '10 term at University of Toronto- Toronto.

Ask a homework question - tutors are online