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Unformatted text preview: e The business targets as the most likely / intended customers. intended People with similar needs and wants Market Segmentation Market
Marketers divide world into smaller Marketers and smaller groups of similar people. and People whose needs, wants, attitudes People to product likely to be similar. to Called "Market segmentation” Market Segmentation Market
Some ways markets can be “segmented”: Demography: external traits Psychography: internal traits Geography: where people live Demographic Segmentation Demographic
Demography – a person’s external traits age age gender race race income
example: Kraft Dinner example: Kraft Psychographic Segmentation Psychographic
Psychography – a person’s internal traits Psychography person’s beliefs beliefs values motivations
example: political parties, charities Geogra...
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This note was uploaded on 05/22/2010 for the course MGT MGTA04 taught by Professor Bovaid during the Spring '10 term at University of Toronto- Toronto.
- Spring '10