Unformatted text preview: phic Segmentation Geographic
Geography: Where people live region, region, rural vs. urban, climate climate
example: Quebec vs. Rest of Canada example: Segmentation – All 3 Segmentation Example: Nike Target Market Target
15 – 30 year old American Urban Urban Males Males Competitive “Macho” Target Market Target
As textbook indicates: This segmentation ignored/alienated This women consumers women So – Nike sponsored women’s soccer Marketing Marketing
Having identified the “target”, Having managers must create products: managers with features people want - PRODUCT with PRODUCT at prices they will pay - PRICE at PRICE that they know about - PROMOTION that PROMOTION that they can easily get - PLACE that PLACE The "4 Ps" of Marketing The
Product Price Promotion Place...
View Full Document