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Unformatted text preview: MGTA04 – Intro to Management MGTA04 Marketing (2) Chapter 5 (from p. 109) Market Research This Week: Market Research This
Outline and Key Topics: Market Research: Defined and explained Secondary vs. Primary Research Observation vs. Communication Quantitative vs. Qualitative Methods: Advantages/Disadvantages From Last Week From
“Marketing Concept” A good business doesn’t sell what it has. good it It sells what potential customers want. It customers Market Research - Defined Market
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- Spring '10