This preview shows page 1. Sign up to view the full content.
Unformatted text preview: response rate
Reaching right person? Inability to probe Inability Poor turnaround time Man in Street Surveys Man Man in Street Surveys Man
Advantages You can see respondent demographic identification demographic Ability to sample/see/feel product Some flexibility/ability to probe Man in Street Surveys Man
Disadvantages Disadvantages Interviewer bias Labour intensive Labour Limited geographic scope Limited Respondents - no time to think Respondents In-Depth Interview In-Depth
Advantages Best for sophisticated products Best for qualitative data Ability to probe In-Depth Interview In-Depth
Disadvantages Labour intensive Labour Limited geographic scope Limited Interviewer bias Interviewer Internet Survey Internet
Attach survey as link to a mass e-mail Internet Survey Internet
Advantages Low cost to design Low cost to send Quick to analyse data Easy for respondent to complete Can att...
View Full Document
This note was uploaded on 05/22/2010 for the course MGT MGTA04 taught by Professor Bovaid during the Spring '10 term at University of Toronto- Toronto.
- Spring '10