7+-+Marketing2+-+Market+Research+-+Thursday

Inability to probe inability poor turnaround time man

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Unformatted text preview: response rate Reaching right person? Inability to probe Inability Poor turnaround time Man in Street Surveys Man Man in Street Surveys Man Advantages You can see respondent demographic identification demographic Ability to sample/see/feel product Some flexibility/ability to probe Man in Street Surveys Man Disadvantages Disadvantages Interviewer bias Labour intensive Labour Limited geographic scope Limited Respondents - no time to think Respondents In-Depth Interview In-Depth Advantages Best for sophisticated products Best for qualitative data Ability to probe In-Depth Interview In-Depth Disadvantages Labour intensive Labour Limited geographic scope Limited Interviewer bias Interviewer Internet Survey Internet Attach survey as link to a mass e-mail Internet Survey Internet Advantages Low cost to design Low cost to send Quick to analyse data Easy for respondent to complete Can att...
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