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Unformatted text preview: ach brochures, images, etc. Internet Survey Internet
Disadvantages Skewed demographic sample Skewed Very little flexibility Very Focus Group Focus
In depth, unstructured discussion In Typically 6-10 participants Typically Focus Group Focus
Advantages Great qualitative data New, unexpected data Can avoid interviewer bias Focus Group Focus
Disadvantages Lead time needed to arrange Labour intensive Telephone Surveys Telephone
Advantages Advantages Wide geog. coverage Wide Ensures qualified respondent Ability to probe Telephone Surveys Telephone
Disadvantages Disadvantages Labour intensive Poor response rate Poor Can you get past voice mail? Can Respondent - No time to think...
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- Spring '10