This preview shows page 1. Sign up to view the full content.
Unformatted text preview: to hear. Just to get rid of you. Just Quantitative vs. Qualitative Quantitative
You can collect two kinds of data: Quantitative: Facts and numbers Facts Qualitative: Ideas and impressions Ideas Quantitative Data Quantitative
Info that is statistically analyzable Generally involves limited depth e.g.: 60% of respondents.... 60% $7.95 average price... 3 times per year... 5 out of 7... Qualitative Data Qualitative
Subjective data Ideas and impressions Intended to give insight Intended insight Intended to answer: “Why?” May involve smaller sample size Mail Survey Mail
Advantages Advantages Relatively low cost Relatively Can send anywhere No interviewer bias
(you can’t bully, plead, flatter someone in a different city) Mail Survey Mail
View Full Document
This note was uploaded on 05/22/2010 for the course MGT MGTA04 taught by Professor Bovaid during the Spring '10 term at University of Toronto- Toronto.
- Spring '10