7+-+Marketing2+-+Market+Research+-+Thursday

Observation disadvantages observation you cant probe

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Unformatted text preview: our response. Observation – Disadvantages Observation You can’t probe deeper probe i.e. You can’t ask "Why...?“ Not helpful if product / service is new. Not new Communication Communication Asking about their habits and preferences. Advantage Advantage You can give samples You can sell You can ask “Why?” Communication: Disadvantage Communication: Interviewer bias A problem when enthusiastic sales roblem people believe in their product. believe People will tell you: People What you want...
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This note was uploaded on 05/22/2010 for the course MGT MGTA04 taught by Professor Bovaid during the Spring '10 term at University of Toronto- Toronto.

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