This preview shows page 1. Sign up to view the full content.
Unformatted text preview: r needs?
You ask them…. You ask Market Research (p. 109): (p.
“Systematic Systematic study of what buyers need and how to meet those needs” need Secondary Market Research Secondary
Research using already published material Research already i.e. : e.g. : from a book from a website data from Statistics Canada data from U.S. Dept of Commerce data from a public opinion survey data Secondary Market Research Secondary
Answers: Answers: What have others already learned? What Suggests: There may be a market. There may Does not answer: Does not Is there market for...
View Full Document
- Spring '10