7+-+Marketing2+-+Market+Research+-+Thursday

You ask them you ask market research p 109 p

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Unformatted text preview: r needs? You ask them…. You ask Market Research (p. 109): (p. “Systematic Systematic study of what buyers need and how to meet those needs” need Secondary Market Research Secondary Research using already published material Research already i.e. : e.g. : from a book from a website data from Statistics Canada data from U.S. Dept of Commerce data from a public opinion survey data Secondary Market Research Secondary Answers: Answers: What have others already learned? What Suggests: There may be a market. There may Does not answer: Does not Is there market for...
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