7+-+Marketing2+-+Market+Research+-+Thursday

Your primary market research primary market research

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Unformatted text preview: your product? your Primary Market Research Primary Market research you do yourself. To answer your specific questions. What features do you want? What price will you pay? What promotion media reach you? Where do you want to get it? Where Observation vs. Communication Observation You can learn about people: 1. By watching them 2. By talking to them Observation Watch peoples’ habits and behaviour Watch Advantage No interviewer bias Interviewer Bias: the idea that the interviewer will plead with you, flatter you, intimidate you, to influence y...
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This note was uploaded on 05/22/2010 for the course MGT MGTA04 taught by Professor Bovaid during the Spring '10 term at University of Toronto.

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