PRINCIPLES OF E-BUSINESSBUSM 1700 SPRING 2020ONLINE (P2)SECTION: 30662Instructor:Prof. CurtinOffice:T-110Phone:440-525-7131E-mail:[email protected]Electronic Commerce is critical for success in business marketing and management. This course provides an overview of electronic commerce principles focusing on the management and marketing strategies that make electronic commerce businesses successful. It includes the business and profit models of e-commerce along with other principles, including: justification for e-commerce, increasing web-site traffic, legal issues such as payment, taxation, security, and privacy and international e-commerce. This course is necessary to support marketing curriculum because e-commerce is a large part of a firm’s marketing mix.Text: Electronic Commerce,(12th Edition, 2017, by Gary Schneider)WEEKENDINGCHAPTERSREQUIREMENTS13/221Disc Board 1 & Assignment 123/292,3Disc Board 2 & Assignment 234/54Disc Board 3 & Exam (Ch. 1-4)44/125,6Disc Board 4 & Assignment 354/197,9Disc Board 5 & Exam (Ch. 5-7,9)64/2610,11Disc Board 6 & Assignment 475/312Disc Board 7 & Assignment 585/7Final Exam (Ch. 10-12)On-line TipsIt is important to visit our class site on Blackboard and your student e-mail often. I will be posting announcements throughout the course that you need to see in a timely fashion. It is important for you to be very familiar with Blackboard, so take time to navigate around the site and check things out. We will all be participating in class discussion boards this semester. When you post a thought or opinion, please give it your best effort and always state why you agree or disagree and defend your position. The best way to contact me is through e-mail.E-MailWhen sending me an e-mail, please place the following information in the subject line: the class number (BUSM 1700) and the section number. I am teaching several different classes online this semester and this will greatly help me respond to you faster.
Tests and GradingThe three tests in this course will be based on your text reading assignments. Each test is worth 40 points. The final will not be comprehensive. These tests are all multiple choice and you are given 2 hours to complete them.