BA245 Exam1.docx - BA245 Marketing Fundamentals...

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BA245 Marketing Fundamentals[email protected]Exam 1 Chapters1-3Name: Grade: Purpose:Exams are a way to connect with the material in the chapter and to show understanding of the theories. Many questions ask for a definition of theories with an example or application of a specific subject.Task:Answer each question with a minimum of two sentences or several bullets. Please notice I often ask for more than one thing in each question. For example, I often ask for a definition and an example of one. You should find the definitions in the book or PowerPoints but the applications and examples you need to provide.Criteria: Each answer is worth a total of 5 points. When I ask for multiple parts, all must be present for full points.1.Define customer equity and explain how a company can increase it.
2.How is marketing applied in the not-for-profit sector? (non profit objectives are different than for profit)
3.Explain how and why marketers go beyond selling a product or service to create brand experiences and provide an example.
4.You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your camping/outdoor customers?

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