GapAnalysis_GlobalComm

GapAnalysis_GlobalComm - Gap Analysis: Global...

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Gap Analysis: Global Communications Justin A. McKenna University of Phoenix
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Gap Analysis: Global Communications Global Communication was once a leader in the Telecommunication market. Due to added competition and diminishing returns, Global Communications position in the ever changing telecommunication market has fallen. The senor leadership team has put together a new strategy that will help improve profitability, reduce cost, and aid in the overall improvement of the company as a whole to the dismay of the Technologies Workers Union. The Technologies Workers Union does not approve of the decisions that were made, and a problem arose on how the issue will be handled. Does Global Communication continue on with its current plans? or do Global Communication re-evaluate there decision and come up with a different strategy. The Technologies Workers Union is a major stakeholder in the progression of Global Communication, and the overall success that Global Communication may incur. Situation Analysis Issue and Opportunity Identification Global Communications is dealing with much competition in the telecommunications industry, and their stock value has depreciated over 50 percent during the past three years. As a result of competition with other telephone and cable companies, Global Communications has decided to outsource to India and Ireland. The plan for international growth will require massive cost cuts and layoffs in the company. The board agreed with the company’s new decision, but the Technology Worker’s Union does not. They
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think that there may be something better that the company can do to make more money and survive in such a competitive market. Global Communications created a conflict with the union by deciding to go forth with the new plan without negotiating with the union or employees. “A conflict is a process in which one party perceives that its interests are being opposed or negatively affected by another party” (Kinicki & Kreitner, 2004). While intentions to implement the new plan were never formally announced, union representatives got word of it through the grapevine. “The grapevine can be a source of inaccurate rumors, it functions positively as an early warning signal for organizational changes” (McShane & Glinow, 2005). Global Communications has been inconsiderate to the employees by putting success tactics before their policy of caring for their workers. However, since the major moves towards success and going global have not yet been made, Global Communications still has the opportunity to negotiate with the union and the employees to discuss possible modifications to the plan. The leadership team should practice better values and maintain consideration for their employees, even when times get rough and more money needs to be made, meaning new business strategies. The team should practice negotiation with all potential stakeholders in their future business moves. At this point in the process, the senior leadership team still has the opportunity to apologize for their
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This note was uploaded on 05/25/2010 for the course BUS 530 taught by Professor Lee during the Spring '10 term at Acadia.

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GapAnalysis_GlobalComm - Gap Analysis: Global...

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