QandANs - If you decide to buy a laptop computer, you are...

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If you decide to buy a laptop computer, you are in the laptop computer market. True False status: correct (1.0) correct: true your answer: true feedback: Correct. 2 A product that is designed to meet the needs of a particular consumer is called a personalized product. True False status: correct (1.0) correct: true your answer: true feedback: Correct. 3 One of the disadvantages of market segmentation is that it may allow the company to estimate the potential demand for its products. True False status: correct (1.0) correct: false your answer: false feedback: Correct. 4 When different consumers use products in different ways, we say that the market is homogeneous.
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True False status: correct (1.0) correct: false your answer: false feedback: Correct. 5 Fresh vegetables are typically marketed using a concentrated strategy. True False status: incorrect (0.0) correct: false your answer: true feedback: Incorrect. When there is little perceived difference between different brands of a product, the typical strategy is undifferentiated in that one marketing mix is designed for everyone. See page 245 6 When a male college student buys a Diet Coke soft drink because a female college student is watching him do this and he wants to impress her that he is "cool," this is an example of the physical surroundings affecting purchase behavior. True False status: incorrect (0.0) correct: false your answer: true feedback: Incorrect. This is an example of the social surroundings affecting behavior because another person is influencing the decision. See page 250 7 A list of subscribers to Time in the Midwest is an example of an internal data source for Procter and Gamble.
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True False status: correct (1.0) correct: false your answer: false feedback: Correct. 8 A firm must consider the possible growth in a market, but not the competition, in forecasting its future sales. True False status: correct (1.0) correct: false your answer: false feedback: Correct. 9 When a plastics supplier pursues a different strategy for "heavy users" of raw plastic sheets compared to "light users," this is an example of using an operating characteristic to segment the business market. True False status: correct (1.0) correct: true your answer: true feedback: Correct. 10 When a business customer needs a replacement part ASAP, this is an example of a situational factor.
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True False status: correct (1.0) correct: true your answer: true feedback: Correct. 11 Which of the following is a possible market segment for consumers who purchase toothpaste?
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a. Th e sex - ap pe al se gm ent b. Th e fig ht- cav itie s se gm ent c. Th e pre ve nt too th- de cay se gm ent
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correct (1.0) correct: d your answer: d feedback: Correct. 12 The idea that the needs of a particular market segment need to be matched with the different components of
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QandANs - If you decide to buy a laptop computer, you are...

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