3548CFEBd01 - Building loyalty Consumentengedrag en...

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1 1 Cognitive objective 2 Affective objective
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2 3 Affective Motivating Repelling 4 Affective
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3 5 Conative objective stimulating trial purchase Consumentengedrag en marketing van bio-industriële producten 6 Conative objective
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4 Consumentengedrag en marketing van bio-industriële producten 7 Conative objective
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Unformatted text preview: Building loyalty Consumentengedrag en marketing van bio-industriële producten 8 Three in one Cognitive: origin and composition of the coffee Affective: images, coffee as part of a social activity Conative: reduction coupons for trial...
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This note was uploaded on 05/30/2010 for the course LA IMAQUA0200 taught by Professor Wimverbeke during the Spring '10 term at Ghent University.

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3548CFEBd01 - Building loyalty Consumentengedrag en...

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