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mkt_budget_form3 - Estimated Units sold 20000 50000 70000...

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Industry Firm Period Name: F 2 1 VRD4U&ME Channel 1 Channel 2 Total Estimated Units sold 20000 40000 60000 Wholesale Price 100 125 Base Unit Cost 60 60 Gross Sales 2000000 5000000 7000000 CGS 1200000 2400000 3600000 Gross Margin 800000 2600000 3400000 Expenses: Advertising 381000 Sales Force Salary 200000 320000 520000 Sales Force Firing Cost 0 Sales Force Commission 140000 350000 490000 Customer Service 130000 Sales Promotion 15000 25000 40000 R&D for Product Mod. 0 Marketing Research 70000 Total Expenses 1631000 Net Contribution to Profit/Loss 1769000 Total Spending against Budget 1141000
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Industry Firm Period Name: F 2 1 VRD4U&ME Channel 1 Channel 2 Total
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Unformatted text preview: Estimated Units sold 20000 50000 70000 Wholesale Price 140 135 Base Unit Cost 60 60 Gross Sales 2800000 6750000 9550000 CGS 1200000 3000000 4200000 Gross Margin 1600000 3750000 5350000 Expenses: Advertising 412000 Sales Force Salary 200000 320000 520000 Sales Force Firing Cost Sales Force Commiss 196000 472500 668500 Customer Service 115000 Sales Promotion 30000 30000 60000 R&D for Product Mod. Marketing Research 70000 Total Expenses 1845500 Net Contribution to Profit/Loss 3504500 Total Spending against Budget 1177000...
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