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Unformatted text preview: plan ahead and consider anything else. Marketers need to assist their businesses with ethical issues concerning new technology as well. For example, in a small village in Iraq, the use of water bottles may be something a United States Soldier would need and prefer when patrolling a village, but if they were to share their water with the villagers or donate cases of their water to them; most likely the villagers would have no way of recycling the bottles. They would either toss it on the ground and cause debris or they would through it in their burn pit and it could be harmful to their environment. The water bottle may be convenient for the Soldier or the producer but it wouldnt be for the villagers. The impact of technology on marketing is great, they have to consider the many different opportunities available, the challenges it can pose and the ethical issues it has, to be successful....
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This note was uploaded on 05/29/2010 for the course BBA 3201-09I-3 taught by Professor Tedlehne during the Spring '10 term at Columbia Southern University, Orange Beach.
- Spring '10