Unformatted text preview: buying as the other two because they contribute to the purchasing choice. The influencer assists with the writing of terms and the buyers orchestrate the stipulations of the sale, so the influencer can influence the buyer because he/she has the information the buyer needs and most likely knows what they would require for the sale of their firm. I also believe the influencer can be the decider for partially the same reason. The decider won’t make the decision on his/her own; they use the influences of several people in their firm. They may make the final decision, but the influences of the others most likely will have a big impact on their decision....
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- Spring '10
- organizational buying, 2004 albums, organizational buying process