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Unformatted text preview: M'ahh'n vsmsnsrr '
L i t: I: A R Y
“F HEIRUT OI- ENGLISH 208
FALL 2003 — 2004 Time: 2 ‘/2 hours Name: Instructor: PART [: MULTIPLE CHOICE AND SHORT ANSWER QUESTIONS (50 pts) DIRECTIONS: Answer the following questions by circling the letter of the correct
answer or by providing the proper short answer. 1. The purpose of a buffer is to (4 points)
disprove the reasons for the refusal.
politely state the negative news.
. help the reader accept the negative news.
. manipulate the reader’s feelings.
confuse the readers, so they will not be affected by the bad news. should take up the majority of a bad news message (4 points)
buffer . explanation
. negative closing
. closing apology hich of the following are NOT guidelines for preparing your resume? (4 points)
Keep the resume to one page. Use lots of special effects.
Provide an error—ﬁ'ee document. . Document what you have to offer your prospective employer.
Include your marital status and sex. 4. Student housing in the vicinity of AUB and LAU is a blooming business. As the
manager of Aunty Loulou, a serviced apartment building near AUB, you are
concerned about losing grounds to the newer options even though you have
established a solid business. Identify three different techniques for the opening of the
sales letter addressed to AUB students and give an example of each. (9 points) TECHNIQUE EXAMPLE lam»le :.\ UNIVEHSH' I
L l B It A R Y (“P IN!!!” '40- 5. Traditionally, Caterina has provided health insurance to employees and retirees.
However, cost of insurance has been skyrocketing and Caterina has been
experiencing some ﬁnancial difﬁculties over the past years. Therefore, to cut costs, it
has decided to require that employees pay 20% of all medical expenses and the company would cover 80%.
a. Why are the following closures to the message informing employees of this change
inappropriate? (9 points) I We apologize for any inconvenience this may cause you. I Please let me know if you have any problems cavering your expenses. I What goes around comes around. b. You have been assigned the task of informing the employees of the details ofthe
new health insurance plan and calming any opposition. Identify two diﬁ‘erent
techniques for the opener of your oral presentation and give an example of each. (6
points) TECHNIQUE EXAMPLE 0. Traditionally, Caterina has also provided its employees with a clothing allowance
which it can no longer sustain. Explain why the following buffers to the bad
news memo informing employees of this change are inappropriate. (6 points) I Caterina needs to cut overhead and clothing supplements seem to be the
best place to Stan. I The winter season is the ideal time to clean out your closet. nERIr: 2 .\' (WW!!! LIBRARY n» HEIIUT 6. You have rented an apartment for one year in France where you were taking post- graduate courses. However, you decided to return to Lebanon due to family circumstances after only three months. You would like to get a reﬁind on the nine months that you paid even though you signed a one—year contract. You would write a
letter using the organization plan. Write the ﬁrst paragraph of the letter. (8 points) PART II: BAD NEWS MEMO (25 points) DIRECTIONS: Write a memo in response to one of the situations below using
the indirect organizational plan. Points will be deducted for errors in style and
tone as well as for format. 1. About 15,000 Lebanese University students and professors gathered in the streets
in Beirut last month in a demonstration to demand funding. Demonstrators hoped for
improved teaching conditions at the university. As the public relations officer at the
Ministry of Education, write a bad- news memo to LU faculty members in which you
decline their demands. (You invent the reasons.) 2. To motivate its employees and keep them up to date with all new trends in
graphics and visuals, Design Pro, a leading Lebanese advertising agency, sends two
of its most competent employees to a workshop in Japan every year. The number of
applicants soared this year and the management had to make the hard choice of
limiting this to only two employees. As chief manager ofDesign Pro, write a bad
news memo to unaccepted applicants of the company informing them of the
administration’s decision. PART III: PERSUASIVE LETTER (25 points) Directions: Write a letter in response to one of the situations below. Points will
be deducted for errors in style and tone as well as for format. 1. ABC has opened a new mall in Achraﬁeh. As the sales manager of ABC, you are
interested in attracting businesses to buy or rent spaces in the mall. Select a specific
business (restaurant, boutique, etc) and address your sales letter to a speciﬁc person. 2. Every June, different clubs and student societies organize special stands for the
AUB Outdoors to generate income for their clubs. As the organizer of the Business
Student Society, write a letter requesting sponsorship from Bank Audi. Address your
letter to the manager. ...
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This note was uploaded on 05/29/2010 for the course ENGLISH english taught by Professor Her during the Spring '10 term at American University of Beirut.
- Spring '10