P11CW10+Lect3post

P11CW10+Lect3post - Lecture Outline - 1/14/10 Quick Wrap up...

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Lecture Outline -- 1/14/10 Quick Wrap up on Automatic Prejudice The ABC’s of Attitudes A Dual Process Approach to Persuasion The Elaboration Likelihood Model Affective Persuasion: Subliminal Persuasion? Behavioral Persuasion: Changing Attitudes by Changing Behavior
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Automatic Prejudice Blatant prejudice has declined, but is “prejudice” really gone? Implicit Association Test Greenwald & Banaji (1995) -- https://implicit.harvard.edu/implicit Show pictures of Black or White faces and positive (peace) or negative (war) words TRIAL #1 : WHITE / POSITIVE vs. BLACK / NEGATIVE TRIAL #2 : WHITE / NEGATIVE vs. BLACK / POSITIVE Completely “counterbalanced” Most White people (and many Blacks) show “bias” toward “Whites” Controversy about meaning of this “bias”
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Clicker Question Do you think the implicit association test (IAT) is a good measure of how prejudiced a person is toward African-Americans? A = Yes B = No
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The Death of Amadou Diallo February 4, 1999 4 NYC police in plain clothes were searching for serial
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P11CW10+Lect3post - Lecture Outline - 1/14/10 Quick Wrap up...

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