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Unformatted text preview: Overall though, this test may be a useful tool to measure prejudice as it is a way of tracking responses and reactions to images and words to see if there is a preference for any one category. Sociologists use other measurements to calculate prejudice as well. These measurements consist of using open-ended survey questions utilizing the Likert Scale and Bogardus Social Distance Scale. The survey using the Likert Scale and open-ended questions enables someone to answer a question in a manner that suits them, without limiting their answer to a few certain pre-chosen selections. The Bogardus Social Distance Scale determines the comfortableness of someone in the company of another race, ethnicity, or others with different attributes....
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This note was uploaded on 05/30/2010 for the course ETH 125 taught by Professor Jameshenderson during the Spring '09 term at University of Phoenix.
- Spring '09