Comm 306 Spring 2010

Comm 306 Spring 2010 - 1 COMM 306 The Communication...

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COMM 306 Spring 2010 PROFESSOR JONATHAN TAPLIN TEACHING ASSISTANTS Class Hours: Mon/Wed. 12-1:50 Deborah E. R. Hanan Office Hours: Mon 2:00-4:00 by appt. Office Hours: Mon/Wed 2:00-3:00 by appt. Office: ASC 301 C Phone: 213-821-5611 Maura Klosterman Email: Office Hours: Mondays 2:00-4:00 by appt. ________________________________ COURSE DESCRIPTION : The revolution in communication technology brought about by the rise of digital networks is only 25 years old, but it has already changed every facet of the entertainment business. This course will attempt to take a fresh look at the rise of the Age of Entertainment from 1980 to the present. It focuses on the global strategies of companies across a variety of industry sectors: broadcasting, film, telecommunications, the Internet, video games, and the music industry. Employing film, music, art as well as texts from authors ranging from Tyler Cowen to Robert McChesney, this course will examine how the communications revolution is affecting the interaction of entertainment and culture. The focus will be on the American entertainment and communications industries. However, given the historical and continuing cross-fertilization of cultures in this country, and accelerating trends toward globalization, conglomeration, convergence, and synergy, international aspects will be an important part of the course. We will use both written texts and various films viewed in class as reference points. CAREER RELEVANCE As the revolution in communication technologies creates truly global markets, the ability to understand both the domestic and international dimension of the commercial decisions with which organizations are confronted has become a critical managerial skill. The success of the American knowledge economy rests on the confluence of entertainment, technology and artistic merit. An understanding of how these three forces interact is a prerequisite to a deep knowledge of the contemporary culture. The course should be of relevance to both those interested in a cultural critique of modern entertainment as well as those interested in where the entertainment business of the future is going. REQUIRED TEXTS/READINGS:
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This note was uploaded on 05/31/2010 for the course COMM 306 taught by Professor Taplin during the Spring '07 term at USC.

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Comm 306 Spring 2010 - 1 COMM 306 The Communication...

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