Quiz 2 - 1. Consumer _ refers to the personal, social, and...

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1. Consumer _____ refers to the personal, social, and economic significance of a purchase. Student Response Value Correct Answer Feedback 1. acculturative response 2. aspiration 3. involvement 100% 4. selective perception 5. motivation General Feedback: Text page 119 A) This is a made-up term. B) Aspiration refers to a purchase that is made to help a consumer achieve some status (e.g. group membership). The question does not mention anything related to aspiration. C) By definition consumer involvement refers to the personal, social, and economic significance of a purchase. Consumer involvement may be either high or low depending on the personal, social, and economic significance of the purchase. D) Selective perception is a filtering of exposure, comprehension, and retention that occurs when the brain attempts to organize and interpret information. E) Motivation is the energizing force that stimulates behavior to satisfy a need. Since motivation drives a consumer to satisfy a need it is an important concept to marketers. Score: 1/1 2. The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence associated with making the wrong purchase decision is called: Student Response Value Correct Answer Feedback 1. temporal uncertainty. 2. a negative antecedent. 3. information
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Student Response Value Correct Answer Feedback overload. 4. perceived risk. 100% 5. spatial uncertainty. General Feedback: Text page 125 Perceived risk represents the anxieties felt because the consumer can not anticipate the outcomes of a purchase, but believes that there may be negative consequences. Examples of possible negative consequences are the size of financial outlay required to buy the product (Can I afford the product?), risk of physical harm (Is the product safe?), and the performance of the product (Will the product work?). As opposed to cognitive dissonance, which occurs after a purchase has been made, perceived risk occurs prior to a purchase. Score: 1/1 3. To attract new members, a golf club would focus its marketing efforts on people who view the current members as a (n) _____ group. Student Response Value Correct Answer Feedback A. pressure B. dissociative C. aspiration D. involvement E. achieving 0% General Feedback: Text page 132 A) A pressure group is not a term discussed in class or the text book. B) A dissociative group is one that a person wishes to maintain a distance from because of differences in values or behaviors. The golf club would not want to focus its marketing efforts who view the currents members like this. C) An aspiration group is one that a person wishes to be a member of or wishes to be identified with. The people who view current members as an aspiration group are the ones the golf club would want to target.
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D) Involvement is the personal, social and economic significance of the purchase to the consumer. There is nothing known as an involvement group. E) An achieving group is not a term discussed in class or the text.
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This note was uploaded on 05/31/2010 for the course MAR 2023 taught by Professor Lutz during the Summer '08 term at University of Florida.

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Quiz 2 - 1. Consumer _ refers to the personal, social, and...

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