Quiz 7 - 1. Macy's is referred to as an "anchor...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
1. Macy's is referred to as an "anchor store" in a large regional mall. It carries a wide variety of merchandise, including clothing, shoes, and household merchandise. Macy's would best be described as a _______. Student Response Value Correct Answer Feedback A. Power Retailer B. Discounter C. Specialty Store D. Wholesaler E. Department Store 100% General Feedback: Lecture page 91: A. Power retailers, known as category killers, are large and generally have a narrow product line with great depth. The question states that Macy’s carries a wide variety of merchandise, thus we can eliminate this possible answer choice. B. Discounters generally have many product lines with shallow selection. Unlike department stores such as Macy’s, discounters do not add much value to the products they sell. Examples of discounters include Target and Wal-Mart. C. Specialty stores are generally small and carry limited product lines, the exact opposite of Macy’s. D. A wholesaler acts as an intermediary between manufacturers and retailers. E. Correct! Department stores are large, carry a wide variety of product lines with average to deep selection, and are generally the anchor stores within malls. This accurately describes Macy’s. Score: 1/1 2. Marco traveled across three states to shop at Tiffany's to buy his girlfriend, Jana, a present. This is the only Tiffany's store in the entire region. The degree of channel coverage for Tiffany's is: Student Response Value Correct Answer Feedback A. Intensive B. Exclusive 100%
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Student Response Value Correct Answer Feedback C. Transactional D. Logistical E. Speed General Feedback: Lecture page 90: A. Intensive channel coverage is where the product is distributed in as many places as possible. This strategy is commonly used for convenience goods. B. Correct! Exclusive channel coverage means that the good is not widely distributed. Exclusive channel coverage provides an individual store with the exclusive right to distribute the product in a given area. Exclusive coverage is generally used for specialty goods. C. This term does not define a degree of channel coverage. D. This term does not define a degree of channel coverage. E. This term does not define a degree of channel coverage. Score: 1/1 3. A consumer buys berries at Remlinger Farms, flour and sugar at a bulk food store, and milk and butter at a local dairy, then returns home to bake two dozen strawberry pies for a family reunion. Considering only her shopping behavior (not the baking of the pies), which logistical function activity did the consumer engage in that is ordinarily performed by a retailer, such as a supermarket? Student Response Value Correct Answer Feedback A. risk taking B. assorting C. transporting 0% Transporting means physically moving a product to customers. In this case, the consumer performs the last leg of the transportation function by hauling the items from the stores to
Background image of page 2
Student Response Value Correct Answer Feedback her home. However, the
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 20

Quiz 7 - 1. Macy's is referred to as an "anchor...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online