advertising assignment 2

advertising assignment 2 - Jamie Mortakis Advertising 215...

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Jamie Mortakis Advertising 215 November 18, 2009 After researching successful and unsuccessful ads, I realized just how many ads are actually out there. The successful ad I chose to use was for jobsintown.com. The campaign is life is to short for the wrong job. I believe the target market is the ages twenty-four to forty. The target market is in between this range because they are trying to reach people who are unhappy with there jobs. The pictures in the ad show jobs that are not ideal for people in the target market. They use these to get people to go to there website and search for new jobs. The message is to encourage people to look for a new job or better job. The campaign is good, but maybe a little hurtful to some. They are trying to convey that there are better jobs our there. In the economy today, people feel like they have limited options for the working scene. These ads help show that they do have options they just have to search for them. The ads did impact me; I actually went on to the website. That is when I realized
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advertising assignment 2 - Jamie Mortakis Advertising 215...

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