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Unformatted text preview: Jamie Mortakis Adv 309 Assignment #1 In researching the Apple, Think Different campaign I really enjoyed the idea they put forth. While thinking of ways to change it, my first thought was how many natural disasters we have had in the past few years. This may be an extreme way of advertising, but Apple makes a lot of money. We all know that Apple produces an excellent product and that is why they are so expensive, and so hard to hack into. Apple is one of the only computers available that is limited to virus; they used to have none at all. In my campaign, I would stick with the Think Different saying. I would use pictures of Haiti, New Orleans, and Japan. With every computer sold or even every ten computers sold, Apple would donate money, or computers to one of these places to help rebuild their school systems. With using the Think Different saying, I would hope that people would put themselves into those peoples shoes and try to imagine their lives if one of these tragic things happened to...
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This note was uploaded on 06/01/2010 for the course COMM 308 taught by Professor Durbin during the Spring '10 term at WVU.
- Spring '10