Jeans are a basic item of clothing that we wear almost everyday, that has never changed. However, the advertisements for Levi jeans has. In the 80's the jean commercials were innocent and portrayed the fun life. People dancing around, listening to popular music, and just having the standard mischievous teen life. Guys and girls were in a large group where they couldn't do anything to provocative towards each other. In contradiction to these older commercials the current ones show a single boy and a single girl out by the water together. They start talking about the "first time" which creates a certain thought in the viewers mind as it is meant to. They both start removing their pants and finally it ends by them jumping off a pier into the water. The company closes with the statement saying "Live Unbuttoned". These
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