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Social Psych Notes - Ch 3-6

Social Psych Notes - Ch 3-6 - Social Psych Notes Ch 36...

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Social Psych Notes - Ch 3-6; Midterm 2 Material Social cognition = study of how information about people is processed and stored  People motivated to perceive world accurately and view themselves positively  To predict what's going to happen  Schema = mental representation of objects/categories which contain basic features of obejcts/categories as well  as assumptions about how objects/categories work  Concept  Help you categorize objects so they have meaning and allow for predictability  Can be incorrect  Priming = process by which the activation of a schema increases the likelihood that the schema will again be  activated in the future  Once a schema is primed, it influences the way we interpret new information/situations  E.g. "folk" --> egg yolk instead of egg white  Categorization = recognize and classify/identify; group or classify according to some social characterization;  helps us sort and simplify social reality/world  Easier to deal with  Sort by age, sex, body type, etc.  Schemas that we have thoughts about  Categorization affects schemas  Stereotypes = beliefs which associate a whole group of people with certain traits  Generalization about a group of people in which identical characteristics are assigned to all members of  a group regardless of individual variation  Have a prejudice/discriminate cognitively  Involve overly simplistic thinking  In-group/out-group bias  In-group = group to which you belong  Out-group = group to which you don't belong 
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