Amazon Evolution - Amazon Evolution Jade Anderson...

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Amazon Evolution Jade Anderson University Of Phoenix
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Amazon Evolution The basic strategy, and I do mean basic, of Amazon is to use all of its resources to create revenue. No brainer right? Amazon spent 12 years and some $2 billion building the infrastructure of it’s online store. It is among the biggest, most reliable, and most secure in the world (WileyPLUS, 2010). Having said this, I do need to point out that Amazon only uses 10% of it’s processing capacity at any given time (WileyPLUS,2010). The genius in this is that they can sell that excess processing power to create an additional income for the company. This is great because in the damaged economy, they can still operate and do it well. They needed to adapt to the changing nation, and they have done so quite well. I think that Amazon is not moving away from its core competency of being a leading online retailer. Their goal and mission has always been, and still remains, the revolutionizing of retailing. Amazon is prepared to deal with the processing of data when the economy picks back up. There is a simple storage
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This note was uploaded on 06/02/2010 for the course SCI 241 taught by Professor Williams during the Spring '10 term at University of Phoenix.

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Amazon Evolution - Amazon Evolution Jade Anderson...

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