This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: for any given product. For example, if a company is selling jewelry, they may want to know the demographics of who is more likely to buy the jewelry. Most would think that women would be more inclined to buy it; however, it is usually the men who do the actual purchasing of most jewelry for their wives and loved ones. An information system could pinpoint who does the buying, what time of year they are more likely to buy, and how much they are willing to spend. This will give a company more knowledge about their consumers and will make selling and marketing the product easier....
View Full Document