Aunt Connie Cookies - Running Header: Contribution Margin...

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Running Header: Contribution Margin and Breakeven Analysis Aunt Connie’s Cookie Simulation Team D: Gerda Joseph, Malin Esquerre, and Teresa Evans May 16, 2010 ACC/561 Myrtle Clark Introduction
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Contribution Margin and Breakeven Analysis 2 Aunt Connie’s Cookies started back in 1986 by its creator, Ms. Connie Roche. Aunt Connie impressed the market with her pastry and baking skills. The signature products for Aunt Connie's Cookies are lemon and real mint cookies. Aunt Connie’s grandniece, Maria Villanueva, is the CEO of the family-owned business. The motivation for the company is to maximize the firm’s contribution margin and operating profits while maintaining its reputation for making a superior cookie product (University of Phoenix, 2010). The company faces several obstacles throughout the simulation. The correct approach will make all the different on the success and failure of the businesses ability to navigate through the simulations. First Opportunity: Bulk Order The first opportunity confronting the company is through a confectioner. The company from Charlotte has approached Aunt Connie's Cookies and requested the company to produce a bulk order of one million packs of real mint cookies. The company must meet a one-month deadline if this opportunity is taken. Ms. Villanueva stresses this is an opportunity that cannot be passed up. A decision needs to be made before the opportunity is missed and expired. The best way to make this decision is through a contribution margin and breakeven analysis and not
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Aunt Connie Cookies - Running Header: Contribution Margin...

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