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Unformatted text preview: innovation Coca Cola ensured it success. Also of great importance is the success of Coca Cola is the operational efficiency that the company has maintained. Coca Cola reduced its costs greatly but not directly owning the bottling companies that are used to bottle its product. In addition to this managed relationship the company has ties to restaurant chains, sporting events, and other recitation events. The business has ensured that that from product creation to the ultimate retail destination all steps are performed with the highest operational efficiency. In conclusion, I agree that Coca Cola is the perfect company to imitate for a business model. The company has taken great care with its product and can be seen by the appreciation of its customers. The longevity that the company has achieved speaks volumes for its business model. If one company could describe success it would have to be Coca Cola....
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- Spring '10